Here's to challenging norms, embracing connection, and raising a toast to the art of finding love. Elevate your emotions and discover your perfect match!
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
I’ld love to showcase my design concept for a dating app that pairs users based on location and compatibility percentages.
The feed screen allows swiping through potential matches. Each profile offers options to like, hide, or connect, with additional personal details and a messaging feature. Profile customization includes choosing hobbies and rating one’s sociability for better matching.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Moving away from typical light or dark themes prevalent in dating apps, we chose a calming blue background with vivid green and lilac accents to create a unique and engaging visual experience.
The primary characteristic of this design is its intuitive nature, echoing the familiar user journey of popular dating platforms. This ensures any user, regardless of prior experience, can easily understand and enjoy the app.
