Transcending expectations. Shaping unprecedented user journeys.
Services
Client
Year
Website
Roles
We needed a brand refresh to better reflect my evolving business values and appeal to a younger demographic.
ybot, denoted with a lowercase ‘y,’ stands as an AI-powered platform specifically designed for individuals who operate without traditional desks. My primary objective is to enhance crucial workflows and empower workers in non-desk-based roles. By introducing voice-activated commands, I contribute to an improved work environment, ensure compliance with regulations, and streamline operational processes. In the midst of a rising number of AI platforms, I remain dedicated to addressing the daily challenges confronted by deskless employees.
In close collaboration with the ybot team, I played a pivotal role in shaping a reliable, cohesive, and sophisticated brand identity—an evolved rendition, according to my own description. This endeavor was complemented by the creation of a tailored website, effectively communicating my unique value proposition within the dynamic realm of AI.
Visual identity
Describing ybot's essence through each letter.
The endeavor to craft the ideal logo for ybot involved a meticulous and imaginative process. I delved into numerous concepts before settling on a distinctive, specially crafted lowercase ‘y’ as my emblematic symbol. This icon is poised to establish itself as a recognizable presence on the screens of workers without traditional desks.
Moreover, I envisioned the ‘y’ to possess dynamism, incorporating an animated feature that seamlessly transitions through various states – from idle to representing a user speaking, to the AI engaging or posing queries – all brought together by captivating animation.
Remaining true to the personalized approach applied to the logo, I meticulously fashioned unique, geometrically precise designs for each letter in the name, introducing an additional layer of distinctiveness to my identity as ybot.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Executing powerful automations in subtle ways.
Executing powerful automations in subtle ways.
