Every Match Tells a Unique Story.
Challenge
FITIL is a dating app for people who are ready to commit to a long-term relationship.
Me and the team finished the logo with distinctive lines after turning the inscription FITIL clockwise. So it turned out to be a spark, or even an explosion, that happens when people meet.
Goal
Potential partners are chosen based on psychotypes
in order to use the application, you must first pass a psychological test. FITIL algorithms will select the right person based on the test results, and event organizers will assist them in meeting.
Result
Because the service's target audience is wealthy, all brand communication is designed in a classic fashion style. The distinctive wick line and spark run throughout the entire visual communication, forming the brand identity.
Enchantique brands. Where elegance converges with brand brilliance.
Enchantique brands. Where elegance converges with brand brilliance.
